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Salesforce Marketing-Cloud-Developer Certification Exam comprises of 60 multiple choice questions, which need to be completed within 105 minutes. It has a minimum passing score of 68%, meaning a candidate needs to answer at least 41 of the 60 questions correctly to pass the exam. Marketing-Cloud-Developer exam covers a wide range of topics, including email marketing, data management, personalization and segmentation, and customization of Marketing Cloud APIs.

Salesforce Marketing-Cloud-Developer Exam is a certification exam designed for professionals who want to demonstrate their expertise in the Salesforce Marketing Cloud platform. Marketing-Cloud-Developer Exam Tests the candidate's knowledge of various aspects of the Marketing Cloud, including data management, email marketing, automation, and integration with other Salesforce products. Passing Marketing-Cloud-Developer exam is a great way to showcase your skills and knowledge to potential employers and clients.

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The Salesforce Certified Marketing Cloud Developer Exam certification exam covers a wide range of topics, including Marketing Cloud Data Model, Data Extensions, AMPscript, Automation Studio, Journey Builder, and more. Marketing-Cloud-Developer Exam also tests the candidate's understanding of Marketing Cloud's APIs and their ability to use them to build custom applications. In addition, the exam evaluates the candidate's knowledge of Marketing Cloud's security features, including user authentication, data encryption, and access control.

Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q25-Q30):

NEW QUESTION # 25
A developer wants to personalize a welcome email with the recipient's first name from the Customers data extension, which is different from the targeted sending data extension named NewSubscribers. Both data extensions contain the unique identifier in a field named CustomerKey. Which AMPscript Syntax would populate the first name personalization as requested?

A. %%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%
B. %%=Lookup('Customers','FirstName','CustomerKey', 'CustomerKey')=%%
C. %%=Lookup('NewSubscribers','FirstName','ContactID',CustomerKey)=%%
D. %%=Lookup('Customers', 'FirstName', 'ContactID', CustomerKey)=%%

Answer: A

NEW QUESTION # 26
Northern Trails Outfitters is using REST API to send emails to customers after a purchase.
Which considerations should be taken regarding the token used in the API Call?

A. Make a token API call and re-use the token until the token expires.
B. Make a token API call before each triggered send API call.
C. Make a token API call and re-use the token until the next API call fails.
D. Make a token API call and re-use the token for that subscriber.

Answer: A

Explanation:
When using the REST API to send emails to customers after a purchase, the developer shouldmake a token API call and re-use the token until the token expires (D). This approach optimizes API usage by reducing the number of token requests, ensuring that the token is reused until it naturally expires, after which a new token can be requested.
References:
* Salesforce Marketing Cloud API Authentication
* Token Management Best Practices

NEW QUESTION # 27
Which aspect should a developer consider before creating an Server-to-Server Installed Package and associated API Integration i* Marketing Cloud?

A. Scope (Permissions) must be specifically granted when creating an API Integration component inside an Installed Package.
B. Scope (Permissions) will be granted based on the User who is creating the Installed Package.
C. Using an Installed Package, APIs will have access to resources in all Business Units.

Answer: A

Explanation:
When creating a Server-to-Server Installed Package and associated API Integration in Marketing Cloud, it is essential to grant specific scopes (permissions) to the API Integration component. This ensures that the integration has the necessary access to perform its tasks without granting unnecessary permissions.
1: Salesforce Installed Packages and API Integrations

NEW QUESTION # 28
A developer has a text field in a data extension they want to format using the FormatCurrency AMPscript function. Which two values would return $6.96? Choose 2

A. 6,961
B. 6.96
C. 6.96
D. $6.96

Answer: C,D

NEW QUESTION # 29
A developer wants to extract tracking data from the Market Activity in the user interface.
Which option would be available to extract the data"?

A. Journey Builder
B. Automation Studio
C. REST API

Answer: B

NEW QUESTION # 30
......

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