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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q77-Q82):

NEW QUESTION # 77
Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension's records?

A. Delete Filter Activity
B. Contact Delete
C. Data Retention Policy

Answer: C

NEW QUESTION # 78
Which data model should be used to create a Group?

A. Data Filters
B. Data Extensions
C. Active Audiences
D. Lists

Answer: D

NEW QUESTION # 79
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?

A. Do they need to support inbound messages in each country?
B. Do they need to support different From Names by country?
C. Do they need to support UTF-8 characters in their SMS?
D. Do they need to have independent reporting on SMS sends by country?

Answer: A

Explanation:
Supporting inbound messages in each country would require additional long code implementation for MobileConnect. A long code is a standard phone number that can send and receive SMS messages. Each country has its own regulations and requirements for long codes, so a single long code cannot be used for all markets. The other functionalities do not tie to additional long code implementation. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_long_codes.htm&type=5

NEW QUESTION # 80
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

A. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
C. Triggered Automation> Import > Data Extension Extract > Marketing Journey
D. Scheduled Automation > File Transfer > Import > Series of Query Activities

Answer: A

Explanation:
To import the data, segment the data, and execute the daily sends as soon as the file is generated by the data lake instance, Northern Trail Outfitters should use a triggered automation that contains an import activity, a series of query activities, and a series of sends. A triggered automation can start when a file is dropped in a specified location, such as an FTP folder. An import activity can import the file into a data extension. A series of query activities can segment the data based on the criteria for different campaigns. A series of sends can send the emails to the segmented data extensions. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_user_initiated_email_interaction.htm&type=5

NEW QUESTION # 81
A marketer send an early engagement email to contact who have not opened or clicked
emails in the last month. This email contains a call to action promoting the recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on
the CTA? Choose two answers.

A. select the URL id for the URL or tracking the alias from the job links tab.
B. select the click activity bar chart from the email overview of the click activity tab
C. select the URL or tracking alias from the link view tab of the click activity tab.
D. select the user clicks the overview tab in the inbox activity section

Answer: C,D

NEW QUESTION # 82
......

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